Never before has fashion been so eclectic. Target groups are not static and personal style and individuality drive the female consumers. They mix and match styles depending on their mood and taste. Women’s wear has become ageless, youngster and mature women dress alike but style different.
The art of designing a mood board


Custom made trend stories fall winter 20/21 for Beconnected World for women, men, kids, underwear and swim. Coaching and inspiring their international design team with reports and workshops. Since 2009.


Setting up an apparel, design and research centre (ADRC) to upscale the Pakistani fashion industry. The initiative is making substantial investments into four key industrial sectors in Pakistan to uplift the country and its population. For UNIDO (United Nations Industrial Development Organisation) Vienna, Austria. In collaboration with Modint, Sinette Hesselink, Damon Giannoccaro and Jochen Thomas as international experts team. Providing design consultancy, awareness campaigns, booth design for IAF, extensive guidance program for the local staff. Since 2018.

Backdrop services design
Video for promoting IAF convention in Lahore Pakistan 2018
Creating a Corporate Identity brand book
Interior architecture and design
Final result of the interior design
Client meeting at ADRC with local staff
Coordinating the building on location, Gulberg Lahore


Huimei Group Guangzhou China. “Meet the Dutch Style”. Fashion capsule collection for Chinese e-commerce brand INMAN. A very successful result and awesome experience selling out more than 400K pieces. Thanks to the Consulate-general of the Kingdom of the Netherlands in Guangzhou. Team: Marieke de Ruiter as co-designer, Leontine Wagenaar as main contractor and concept designer and Shirley Yeung as project manager China.

Promo video for INMAN
Mood & design sketches
Mood & design sketches
Marieke sketching
Design “Meet the Dutch Style”
Design details
On the set in Guangzhou, China
Team INMAN, Huimei

Partners in Design

Pi.D Amsterdam Partners in Design, CEO & Founder. Since 2011. Great products start from a great idea. Pi.D is a creative platform of highly professional designers, branding- and marketing experts. We work with major global brands and retailers on all aspects of creative direction.


Spizes is a professional partner in organizing fashion field trips for students, young professionals and teachers towards Paris, China and Morocco since 2015. FP Academy connects students with their future colleagues and partners within the national and international work field through study trips. FP Academy offers students a real-life experience and broad introduction of professional organizations. As a future professional, you will gain insight into the opportunities within your field and broaden your international network.

An amazing Fashion field trip to dazzling Morocco. We have experienced beautiful and scenic places. A very friendly and hospitable population and high standard of fashion production. We will be back next year with a new group of future professionals.
Hongkong & South China After-movie Field Trip oct 2017.
Photo’s and video’s: Jia-né Zhang Music: Yves V & Matthew Hill feat. Betsy Bleu – Stay