Never before has fashion been so eclectic. Target groups are not static and personal style and individuality drive the female consumers. They mix and match styles depending on their mood and taste. Women’s wear has become ageless, youngster and mature women dress alike but style different.
Custom made trend stories fall winter 20/21 for Beconnected World for women, men, kids, underwear and swim. Coaching and inspiring their international design team with reports and workshops. Since 2009.
SETTING UP A DESIGN CENTER IN LAHORE, PAKISTAN
Setting up an apparel, design and research centre (ADRC) to upscale the Pakistani fashion industry. The initiative is making substantial investments into four key industrial sectors in Pakistan to uplift the country and its population. For UNIDO (United Nations Industrial Development Organisation) Vienna, Austria. In collaboration with Modint, Sinette Hesselink, Damon Giannoccaro and Jochen Thomas as international experts team. Providing design consultancy, awareness campaigns, booth design for IAF, extensive guidance program for the local staff. Since 2018.
CAPSULE COLLECTION FOR CHINESE MARKET
Huimei Group Guangzhou China. “Meet the Dutch Style”. Fashion capsule collection for Chinese e-commerce brand INMAN. A very successful result and awesome experience selling out more than 400K pieces. Thanks to the Consulate-general of the Kingdom of the Netherlands in Guangzhou. Team: Marieke de Ruiter as co-designer, Leontine Wagenaar as main contractor and concept designer and Shirley Yeung as project manager China.
Pi.D Amsterdam Partners in Design, CEO & Founder. Since 2011. Great products start from a great idea. Pi.D is a creative platform of highly professional designers, branding- and marketing experts. We work with major global brands and retailers on all aspects of creative direction.
FASHION FIELD TRIPS
Spizes is a professional partner in organizing fashion field trips for students, young professionals and teachers towards Paris, China and Morocco since 2015. FP Academy connects students with their future colleagues and partners within the national and international work field through study trips. FP Academy offers students a real-life experience and broad introduction of professional organizations. As a future professional, you will gain insight into the opportunities within your field and broaden your international network.
Photo’s and video’s: Jia-né Zhang Music: Yves V & Matthew Hill feat. Betsy Bleu – Stay